01.12.2022: Aswin Punathambekar, Julia Giese and Diwas Bisht: „Curating new ethnicities in a digital era: Women and media work in the British South Asian diaspora“

Public online lecture at the Göttingen Diversity Research Institute

Dr. Aswin Punathambekar (University of Pennsylvania)
Dr. Julia Giese (Loughborough/Göttingen)
Diwas Bisht (Manchester Metropolitan University)

1st December 2022 // 3:15 – 4:45 p.m. // Zoom

This talk discusses the unfolding impact of social media platforms on the politics of race, ethnicity, and gender in the UK. Revisiting Stuart Hall’s foundational work on ‘new ethnicities’ and building on recent critiques of anti-racist struggles premised on mainstream media visibility and recognition, we explore how British South Asian women are navigating opportunities opened up by the digitalization of media industries. First, we examine how an interlocking set of shifts involving social media, techniques of self-making, and media industry logics has sparked the curation of ethnicities that challenge dominant ideas of Britishness and cultural citizenship. We then show that their success hinges on performing two forms of labour: crafting brand-ready representations that satisfy the media industries’ diversity mandates and, at the same time, subsuming their religious and ethnic identities into a picture of entrepreneurial womanhood that resonates with the logics of popular feminism.

The flyer (PDF) for the lecture can be found here.

Please use the following link to register for the event. There you will find a form to fill in for registration and you will receive the Zoom link in advance of the talk: https://uni-goettingen.de/de/667802.html